Marry Chaos Campaign
For the Facetune holiday campaign on TikTok, I helped bring the chaos to life—literally. From storyboard and script to production, motion, and design, we turned messy family moments into scroll-stopping content. The concept was simple but powerful: holiday time is chaotic, but your memories can still look flawless. Every frame celebrated the beauty in the madness, combining humor, motion, and bold TikTok-native visuals. The campaign didn’t just perform—it sparked conversations, boosted engagement, and made viewers say, “Yes, my burnt turkey can look fabulous too.”
New York Subway Ads
Facetune took its app one step beyond the phone screen and straight into the subways of New York. The campaign featured bold OOH billboards with playful lines like “Look like you have a glam squad” and “Look like you drink green juice”—a cheeky nod to those days when you don’t quite feel camera-ready. The concept was simple but powerful: look like yourself… only the way you want to. The campaign created massive buzz online, especially on TikTok, where it sparked countless reaction videos, shares, and conversations about self-expression and creativity.
Valentine’s Podcast Campaign
For the Valentine’s campaign, we brought Facetune to life in a playful podcast-style shoot between two thirty-something friends. I was involved in every step—from storyboard and script to production, design, and post. The concept was simple but relatable: dating app photos can make or break your love life, and Facetune is the ultimate wingwoman. The campaign captured humor, authenticity, and the subtle magic of a selfie done right, resonating with audiences across social media.
Glow Up 2025 CTV campaign
For the 2025 Facetune campaign, we took over CTV screens with bold, playful messaging: “the year of no bad photos.” I was involved end-to-end—from concept and storyboard to production, motion, and design—bringing the campaign to life across streaming and broadcast platforms. The creative highlighted Facetune’s LOOKS and Hair tools, turning every shot into your best one, while keeping the visuals fun, dynamic, and scroll-stopping. Millions of viewers caught the campaign while streaming their favorite shows, making it impossible to ignore.
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