A campaign for Folo, the official app of the Israeli Kids’ Channel. I managed the app, curated and designed all its content, and created the promotional materials across all platforms. From copy to motion design, I was involved in every stage of production. The campaign brought the app to life with a playful, lighthearted tone using funny dubs, remixes, and trailer-style parodies to perfectly capture the “vibes” for the target audience. Content spanned Instagram, Facebook, YouTube, Stories, GIFs, and TV promos, making the app visible and engaging for kids across every touchpoint.