Wikipedia
For our final project in the Advertising course at Bezalel Academy (lecturer: Sagi Blumberg), we were tasked with creating an ad for a well-known company or organization using three different web technologies. Our group chose to highlight the vital role of Wikipedia in today’s world, emphasizing the contributions needed to keep it free of ads and accessible to everyone.
This was a collaborative project with Adi Engelhard and Barak Rubinovitz, combining creativity and technical execution to showcase the importance of supporting open knowledge.
Freedom of Information Campaign
An ad to raise awareness and encourage donations for the "Movement for Freedom of Information," starring actor Tom Aaron. The organization works to ensure transparency in public institutions and to uphold citizens’ right to access information, filing hundreds of requests and legal petitions each year. This donation campaign supports their legal battles, public education, and advocacy efforts, helping keep information free and accessible to everyone.
Citizen Empowerment Awareness
An awareness ad highlighting the key issues that the “Citizen’s Empowerment Center” advocates for, including transparency, civic rights, and public accountability. The campaign aims to educate viewers on these critical themes and encourage active participation in supporting a more informed and empowered society.
Budgetism for Activists
A few short motion graphic examples from the "Budgetism" course, created in collaboration with the "Public Knowledge Workshop" and the "Movement for Freedom of Information." This course empowers activists to study Israel’s annual budget, understand how funds are allocated, and communicate complex financial information in a clear and engaging way.